Consumer and Mass Audience campaign NPS Antibiotic Resistance Fighter

[Claire Boardman]

Infection Control Professionals may be interested in the following email received by ACIPC from ACSQHC on 04/05/12
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Last week the consumer and mass audience component of the Campaign to fight antibiotic resistance was launched by the National Prescribing Service (NPS)

The campaign consists of advertising that commenced on 23 April 2012 with:

multiple TV editorial segments (ABC, Ch 9, 7 etc)
Advertorial segments on The Morning Show
30 sec and 15 sec TVCs
Celebrity 15 sec TVCs (Mel Doyle, Ada Nicodemou, Felicity Harley)
Print advertorials in 10 key titles
Kids spot digital component

ADDRESS TO NATIONAL PRESS CLUB
NPS Board Chair Dr Janette Randall addressed the National Press Club in Canberra and called on the government to take the lead on a cross sectoral approach towards tackling the antibiotic-resistance crisis facing the Australian community.

Dr Randall said:
the issue of antibiotic resistance is not restricted to the health sector with veterinary, agriculture and manufacturing all having their part to play. Leadership is needed to ensure efforts are coordinated and cost effective.
Dr Randall also previewed a world without antibiotics, warning that we risk not only returning to an era before antibiotics were discovered, but an even more daunting post-antibiotic era where the bacteria are smarter, more virulent and cause nastier and more complex infections.
For full details of Dr Randalls address go to http://www.nps.org.au/news_and_media/media_releases/repository/National_Press_Club_address_Back_to_the_future_life_without_effective_antibiotics

LOGON TO FACEBOOK
NPS has launched a new Facebook page for Australians to sign up and become antibiotic resistance fighters at http://www.facebook.com/NPSmedicinewise
Created as part of a new campaign to tackle antibiotic resistance in the community, NPS is asking Australians to pledge to take three simple steps to combat the development and spread of this global problem. If 35,000 people sign up, Australians could significantly reduce antibiotic resistant bacteria.

NPS clinical adviser Dr Danielle Stowasser says antibiotic resistance fighters are everyday Australians who take action to safeguard the health of the whole community by making sure antibiotics remain effective in the future.

To sign up to become an antibiotic resistance fighter, login in to your Facebook page and go to http://www.facebook.com/NPSmedicinewise . Fighters are encouraged to invite their friends to sign up with the person who gets the most of their friends to join to receive a prize.

MASS AUDIENCE CAMPAIGN
The mass media component of the campaign also launches this week with a series of advertisement on television, in print and online, featuring everyday Australians donning ‘Resistance fighter’ t-shirts and taking simple actions to curb antibiotic resistance.

For more information about the NPS antibiotic resistance fighter campaign and to view the advertisements online visit http://www.nps.org.au/bemedicinewise/antibiotic_resistance

Kind regards,
Marilyn Cruickshank
Marilyn Cruickshank RN PhD FRCNA
Clinical Policy Manager | Australian Commission on Safety and Quality in Health Care
GPO Box 5480 Sydney NSW 2001 | Level 7, 1 Oxford Street, Darlinghurst NSW 2010
( (02) 9126 3586 | 0423 842 897 6 (02) 9126 3613 | http://www.safetyandquality.gov.au

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